AE is committed to reducing its environmental impact through initiatives like Denim Recycling and Earth Day collections. Their Responsible Wash technique cuts water usage by 30%, while recycled polyester appears in select graphic tees.
Customers can participate by:
- Donating old jeans in stores for discounts.
- Shopping the “AE Green” line featuring organic cotton.
- Choosing secondhand AE via ThredUP partnerships.
While progress continues (like phasing out plastic bags), AE’s transparency about goals—such as 100% sustainable cotton by 2025—builds consumer trust.