1. Denim That Actually Fits
AE’s jeans account for 40% of total sales. Why?
Fabric Technology
- AE Flex: 360° stretch that moves with you
- Ne(x)t Level Stretch: Retains shape after 50+ washes
- AirFlex: Ultra-lightweight for hot climates
Fit Guide
Style | Best For | Celebrity Worn By |
---|---|---|
Super Skinny | Petite frames | Hailee Steinfeld |
Mom Jeans | Hourglass shapes | Sydney Sweeney |
Boyfriend | Athletic builds | Zendaya |
Curvy | Waist-hip differential | Ashley Graham |
Pro Tip: Their online Fit Finder quiz uses AI to recommend your perfect pair based on 10 body measurements.
2. Aerie: More Than Just Loungewear
The #AerieReal movement changed lingerie marketing by:
- Banning Photoshop in 2014
- Featuring models with disabilities, stretch marks, and surgical scars
- Expanding sizes to XXS-4XL
Best-Selling Items:
- OFFLINE Real Me High Waisted Legging ($45)
- Smoothez Ribbed Racerback Bralette ($35)
- Hugger Wide Strap Sports Bra ($40)
3. Seasonal Must-Haves
*Spring/Summer 2024 Highlights:*
- Y2K denim mini skirts
- Crochet halter tops
- Platform sneakers
Fall/Winter Preview:
- Shearling-lined jackets
- Plaid flannel sets
- Wide-leg corduroys